A Conversation About Women of Color in the Clean Beauty Industry with Beautycounter

Last Wednesday, BEAUTYCOUNTER hosted a great event for consultants about women of color in the clean beauty industry at their Prince Street store in SoHo. We learned so much about the company’s upcoming inclusivity initiatives – both big and small – from two women of color in particular: Kerryn Agyekum, VP of Corporate Communications and Community Expansion and Minetta Archer, Northeast Regional Director. They did a really great job of facilitating an open, welcoming conversation about the challenges clients and consultants face when selling to women of color, ranging from what kind of approach to take/not to take in conversations to helpful makeup techniques for women with deeper skin tones. I was encouraged by the many white consultants who asked thoughtful questions and were especially mindful about what language to use and were open about wanting to do better to serve women beyond their own communities.

First of all, if you haven’t been to the BEAUTYCOUNTER flagship in SoHo, you’re missing out. It’s beyond cute. The staff is so helpful (and diverse!), and there’s even a phone booth where you can call any member of Congress to advocate for better beauty legislation. They even provide phone numbers!

First of all, if you haven’t been to the BEAUTYCOUNTER flagship in SoHo, you’re missing out. It’s beyond cute. The staff is so helpful (and diverse!), and there’s even a phone booth where you can call any member of Congress to advocate for better beauty legislation. They even provide phone numbers!

Kerryn Agyekum, VP of Corporate Communication and Community Expansion. I love that a large part of her role is all about working with the company’s inclusivity initiatives.

Kerryn Agyekum, VP of Corporate Communication and Community Expansion. I love that a large part of her role is all about working with the company’s inclusivity initiatives.

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It was a great night! Any excuse to go to the Prince St. store, really. It was so worth braving the snow for!